The NTR Generator uses a simple trade based idea:  A business is offered a trade of their products or services for air time on your station.  This approach is ideally suited to bring in advertising dollars from small businesses that would not normally advertise with you.  The small business doesn't need to come up with the cash needed to get their commercials on the air, just products or services that the station can sell.

  For example:

1. A sub shop agrees to trade $1000.00 worth of product for $1000.00 worth of advertising.
    
2. Your radio station creates the advertising schedule for the sub shop.
    
3. The $1000.00 is divided into 100 $10.00 certificates.
    
4. These certificates are sold on air and/or on the Internet for $7.00 each.
    
5. The customer picks up or is mailed their certificates.
    
6. The customer redeems the certificates at the sub shop.
    
7. Your radio station keeps the $700.00, the sub shop gets their advertising and the customer gets a great deal.

  The NTR Generator controls all aspects of the process.  From keeping track of the items to the printing of the individual certificates.